The Story Behind Prana Principle

We know a thing or two about cannabis and hemp, we are from Amsterdam with our headquarters in Colorado

Prana is a Sanskrit word that translates as “the principle of life, breath, and vital energy sustaining the body.” PRANA PRINCIPLE™ values your health, well-being. PRANA PRINCIPLE™ strives to provide you with the highest quality CBD products available.

The APAX Group, the PRANA PRINCIPLE™ parent company, was founded in the Netherlands 25 years ago. Because of the innovative products in this part of the world, we have had the opportunity to work with hemp and hemp-derived products for decades. Our CEO Sebastien Hebbelinck brought that same ingenuity and innovation to Colorado, which is undoubtedly at the forefront of US production of all cannabis products.

Our experience in Holland, and now in the US, provides the perfect synergy for innovative technologies, the best extraction methods, and superior products. On top of the decades of experience in CBD and hemp derived products, APAX Group has specialized in developing and building strong relationships with major retailers around the world. APAX Group has successfully brought numerous brands to market globally and has never been more prepared to capitalize on such a market changing category as CBD.